WEB · WEBSITES
A website that turns visitors into enquiries
A business website has one job above all: to persuade the right people to get in touch. We plan, design and build sites around that job, then hand you something your team can run.
Start with what the site has to achieve
Website projects tend to go wrong at the beginning. The discussion starts with colours and page templates, when it should start with questions such as: who visits, what are they trying to decide, and what should they do next? A beautiful site that leaves visitors unsure how to contact you, or what you actually charge, is an expensive brochure.
We plan the structure around your customers’ questions and your commercial priorities, write or edit the copy so it answers those questions plainly, and design pages that guide visitors to an enquiry, a booking or a call. The build is fast, accessible and set up for search engines and AI assistants from day one, and your team gets training to keep it up to date.
What’s included
Planning and structure
A site map and page plan built around your services, your customers’ questions and the actions you want them to take.
Copy and content
Page copy written or edited in plain British English, with clear calls to action and answers to the questions buyers actually ask.
Design
Page designs that follow your brand and are tested on mobile first, where most visitors are likely to see them.
Build and integrations
Development on the platform that suits you, connected to your CRM, booking system, analytics and email tools.
Search and AI readiness
Technical SEO, structured data and clear page markup built in, rather than added after launch.
Launch and training
Testing on real devices, redirects from any old site, analytics set up, and a training session for whoever will edit the site.
AI AT WORK
Where AI does the work
AI DOES
- Analyses your existing site, competitors’ sites and search data to show which topics and questions the new site must cover
- Drafts first versions of page copy and metadata from your notes and past material, for an editor to rewrite
- Runs automated checks on speed, accessibility and broken links across every page before launch
YOUR SPECIALIST DECIDES
- Your director agrees the site’s goals and the page plan with you
- A designer and developer decide the layout, the build approach and the integrations
- An editor reviews every page of copy, and you approve the site before it goes live
How we work
- 01MandateWe agree in writing what the website must achieve, the pages in scope, the budget, the platform and how success will be measured.
- 02Plan and writeSite map, page plans and copy, approved by you before design starts, so the design serves the content rather than the reverse.
- 03DesignKey page designs shown on mobile and desktop, revised with you, then extended to the rest of the site.
- 04Build and testDevelopment, integrations and testing across browsers and devices, including forms, redirects and tracking.
- 05Launch and handoverGo-live, a post-launch check, training for your team and a plain-English summary of what was delivered.
HOW WE MEASURE
How we measure it
We set up tracking before launch so you can see what the site is doing for the business, not just how many people visit.
- Enquiries, bookings or calls generated by the site, by source
- Conversion rate on key pages such as services and contact
- Page speed and Core Web Vitals on mobile, checked after launch
Is this right for you?
- You are launching a new business or your current site cannot be sensibly repaired
- Your website should generate enquiries, but you cannot tell whether it does
- You want a site your own team can update without calling a developer for every change
An indication, not a quote.
Questions we are asked
How long does it take to build a business website?
It depends mostly on the number of pages, how much copy needs writing and how quickly content and approvals come back. A focused business site is indicatively a matter of weeks rather than months. Larger sites with many services, integrations or languages take longer. We set out an indicative timetable in the mandate, with each approval point marked.
Do you write the content for the website?
Yes, if you would like us to. Copy is often what delays website projects, so we can write it from interviews and your existing material, or edit what you have drafted. AI helps produce first drafts quickly, but an editor rewrites them to sound like your business and checks every claim with you before anything is published.
Will we be able to update the website ourselves?
Yes. We build sites so that everyday changes, such as editing text, adding news, swapping images or creating new pages from existing layouts, can be done by your team. We provide training at handover and short written guides. More technical changes can be handled by us on request or through an ongoing support arrangement.
Should I fix my current website instead?
Possibly. If your site runs on a sound platform and the problems are speed, SEO errors, forms or dated design, fixing it is often the cheaper route. Our Fix your website service covers exactly that. We will tell you honestly which option makes more sense after a Digital check-up, including when a rebuild would cost less.