ADVERTISING · META ADS
Facebook and Instagram ads that people stop scrolling for
On Meta, creative does most of the targeting. We produce and test it methodically, keep tracking clean and scale only what works.
The algorithm finds the audience. Your creative earns the attention
Meta’s delivery system has become very good at finding people likely to respond, provided it gets two things: creative worth responding to, and accurate signals about who actually bought or enquired. Most underperforming accounts are short of one or both.
We start with tracking, checking that your Pixel and Conversions API report the right events, once, with the right values. Then we build a creative testing plan: different angles, formats and openings, tested in a structured way so you learn what your audience responds to, rather than guessing.
Polignac is a Meta Business Partner. We manage campaigns across Facebook, Instagram, Messenger and the Audience Network, for lead generation and e-commerce.
What’s included
Tracking set-up
Pixel and Conversions API configured and tested, with events deduplicated and aligned to your CRM or shop.
Creative strategy
Messaging angles, hooks and formats drawn from your customers’ real reasons for buying.
Creative production support
Static, carousel, short video and user-generated style concepts, produced with your team or our designers.
Structured testing
A testing plan that changes one variable at a time, so results tell you something useful.
Audience and campaign structure
A simple structure that gives Meta’s delivery room to work, with exclusions and retargeting set up sensibly.
Lead form management
Instant forms with qualifying questions, connected to your CRM so leads are contacted quickly.
AI AT WORK
Where AI does the work
AI DOES
- Generates copy and visual variations from your approved brand material for testing
- Spots creative fatigue early by tracking frequency and falling response rates each day
- Groups ad comments and lead form answers by theme, so new angles and objections show up
YOUR SPECIALIST DECIDES
- Your specialist chooses which concepts to test and decides when a test has a winner
- Every ad is reviewed by a person for brand fit, accuracy and Meta’s advertising standards
- Scaling decisions and budget increases stay within the limits in your mandate
How we work
- 01Audit and mandateWe review your account, tracking and past creative, then agree objectives, budget limits and measures in writing.
- 02Fix trackingWe set up or repair the Pixel and Conversions API and confirm events match your real results.
- 03Test creativeWe launch the first round of concepts and read results against agreed rules.
- 04Scale and refreshWinning ads get more budget; new concepts are introduced before the old ones tire.
HOW WE MEASURE
How we measure it
We report Meta results against your sales or CRM data where possible, not only the figures inside Ads Manager, so you see what the platform really contributes.
- Cost per qualified lead or per purchase
- Return on ad spend, checked against shop or CRM revenue
- Creative test results and winning concepts
- Frequency and signs of creative fatigue
Is this right for you?
- Your product or service benefits from being seen before people search for it
- You can supply, or invest in, a steady flow of new creative
- Your current Meta results look good in Ads Manager but not in your sales figures
- You want structured tests rather than constant random changes
An indication, not a quote.
Questions we are asked
Why are our Meta results different from our sales figures?
Meta reports conversions using its own attribution windows, and it can count results that would have happened anyway or that other channels also claim. Missing or duplicated tracking events widen the gap. We fix the tracking with the Pixel and Conversions API and compare Meta’s figures with your shop or CRM data, so decisions rest on what actually happened.
How much creative do we need?
More than most advertisers expect. Ads lose effect as the same people see them repeatedly, so a steady supply of new concepts keeps results stable. The right volume depends on your budget and audience size. We agree a creative plan in the mandate and can produce concepts with your team, our designers or AI-assisted drafts reviewed by a person.
Are Meta lead forms worth using?
They can be, because they make it easy to enquire without leaving the app. The risk is low-quality leads from people who tap without thinking. Adding a few qualifying questions, connecting the form directly to your CRM and calling quickly usually improves quality. We measure lead forms on qualified leads and sales, not just volume.