UTM builder
Tools · UTM builder
Build UTM URLs in seconds.
Generate trackable links for your campaigns and see traffic sources, channels and campaign performance clearly in Google Analytics.
How UTM works
UTM parameters are tags added to a URL. When someone clicks the link, Google Analytics records the source, medium and campaign of the visit.
- utm_source — referrer: google, facebook, newsletter
- utm_medium — channel: cpc, email, social
- utm_campaign — campaign name: spring_sale
- utm_content — ad variant: banner_1
- utm_term — paid search keyword
Best practice: lower case, no spaces, consistent names, and a shared naming document for your team.