WEB · AI-READY WEBSITES
When customers ask ChatGPT about you, what does it say?
More buyers now ask AI assistants for recommendations before they search. We make your website easy for ChatGPT, Gemini and Copilot to read, so they describe your business correctly and have reasons to mention it.
How AI assistants read your website
When someone asks ChatGPT, Gemini or Copilot to recommend a supplier or explain a service, the answer is assembled from information the assistant has gathered or retrieved from the web. If your site hides key facts in images, buries prices in PDFs or describes services in vague language, the assistant has little to work with. It may leave you out, or describe you from someone else’s outdated summary.
Making a site AI-ready is mostly about clarity. Pages should state plainly who you are, what you offer, where, for whom and on what terms. Structured data labels those facts in a format machines read reliably. Common questions should have direct, self-contained answers. This discipline is often called generative engine optimisation, or GEO. Nobody can control what an assistant says, but a clear, consistent site gives it the clearest material to draw on.
What’s included
AI visibility review
We ask the main assistants a set of questions your customers would ask and record how, and whether, your business appears.
Structured data
Schema markup for your organisation, services, products, locations, reviews and FAQs, validated and kept consistent with the page content.
Clear answers
Key pages rewritten so the facts are stated plainly, with self-contained answers to the questions buyers ask most.
llms.txt
An llms.txt file that points AI tools to your most important pages and summarises what the business does. It is an emerging convention, so we treat it as a useful extra rather than a guarantee.
Crawler access
A review of your robots.txt and hosting settings, so you decide deliberately which AI crawlers can read the site.
Consistency across the web
Business details aligned across your site, Google Business Profile, LinkedIn and key directories, because assistants cross-check sources.
AI AT WORK
Where AI does the work
AI DOES
- Runs the same customer questions through several assistants and logs the answers, so changes can be compared over time
- Extracts facts from every page and flags contradictions, such as different opening hours or prices on different pages
- Generates draft structured data and FAQ answers from your approved content
YOUR SPECIALIST DECIDES
- Your specialist decides which questions matter commercially and which pages should answer them
- An editor checks every answer and every structured data claim for accuracy before publishing
- You decide which AI crawlers may access the site, with the trade-offs explained
How we work
- 01BaselineAn AI visibility review and a technical check of structured data, crawler access and page clarity.
- 02MandateThe questions and pages to prioritise, the scope of rewriting and how we will track changes, agreed in writing.
- 03ImplementStructured data, content changes, llms.txt and crawler settings put in place, on your existing platform.
- 04AlignBusiness details corrected across external profiles and directories, so every source tells the same story.
- 05Re-testPeriodic re-runs of the visibility questions, reported in plain English alongside your search results.
HOW WE MEASURE
How we measure it
AI answers vary between sessions and change as the tools evolve, so we track patterns over time rather than single answers.
- How often the business appears, and how accurately it is described, across a fixed set of assistant questions
- Structured data validity and coverage across key pages
- Referral traffic from AI assistants, where analytics can identify it
Is this right for you?
- Your customers research suppliers online before they get in touch
- AI assistants describe your business wrongly, or recommend competitors instead
- You want to adapt your existing site rather than build a new one
An indication, not a quote.
Questions we are asked
What is GEO, or generative engine optimisation?
Generative engine optimisation is the practice of making your content easy for AI assistants such as ChatGPT, Gemini and Copilot to find, understand and cite. It builds on SEO and focuses on clear factual statements, structured data, direct answers to common questions and consistent information across the web. It improves your chances of being described accurately, but no one can guarantee what an assistant will say.
What is an llms.txt file?
An llms.txt file is a plain text file placed at the root of a website that summarises what the business does and points AI tools to its most important pages. It is a proposed convention rather than an official standard, and support varies between AI providers. It is quick to add and low risk, so we include it alongside more established measures such as structured data.
Can you make ChatGPT recommend my business?
No one can make an AI assistant recommend a particular business. What we can do is remove the obstacles that stop assistants understanding you, and give them clear, consistent, well-structured information to draw on. We then track how assistants describe you over time and report the pattern honestly, including where results have not changed.
Should I block AI crawlers from my website?
It depends on your business. Blocking AI crawlers may protect content you sell, such as paid research, but it also reduces the chance that assistants describe you accurately. For most service businesses, being readable is more valuable. We explain the trade-offs for each type of crawler and set your robots.txt to match the decision you make.