ADVERTISING · PROGRAMMATIC
Reach the right audience across the open web, without the waste
We buy display, video, audio and connected TV programmatically, with tight control over where your ads appear, how often and at what price.
Automated buying still needs judgement
Programmatic advertising buys ad space automatically, impression by impression, in auctions that last a fraction of a second. Done well, it reaches the right people across thousands of websites, apps, streaming services and audio platforms. Done carelessly, it pays for low-quality sites, bots and ads shown to the same person far too often.
Programmatic is where this company began: our registered name is Programmatic Advertising Ltd. We plan audiences, choose inventory and set the rules the buying platform must follow, then check every week where the money actually went.
You see the sites and apps your ads ran on, what each cost and what each returned. Nothing is hidden behind a blended rate.
What’s included
Audience planning
Audiences built from your first-party data, contextual signals and suitable third-party segments, matched to the people you need to reach.
Inventory selection
Open exchange, private marketplace deals and curated lists of quality publishers, chosen for your objective and budget.
Brand safety and fraud controls
Inclusion and exclusion lists, verification tools and regular placement reviews to keep ads away from unsuitable content and invalid traffic.
Formats
Display, online video, connected TV and digital audio, planned to work together rather than as separate buys.
Frequency and pacing
Caps on how often each person sees your ads and pacing rules that spread spend sensibly across the flight.
Transparent reporting
Placement-level data, costs and results, so you can see exactly where your budget went.
AI AT WORK
Where AI does the work
AI DOES
- Scans placement reports daily and flags sites or apps with suspicious traffic or poor engagement
- Adjusts bids within the limits your specialist has set, based on which audiences and placements convert
- Tests creative sizes and messages in rotation and reports which combinations perform
YOUR SPECIALIST DECIDES
- Your specialist sets the audiences, inventory rules and bid limits the platform must follow
- Every new placement list and private marketplace deal is approved by a person
- Decisions to exclude publishers, shift budget between formats or change strategy are made by people
How we work
- 01MandateWe agree objectives, audiences, budget limits, brand safety rules and the measures that matter, in writing.
- 02PlanWe choose formats, inventory and data sources, and set up tracking and verification before launch.
- 03LaunchCampaigns go live with conservative bids and frequency caps while we check delivery and placement quality.
- 04OptimiseEach week we review placements, audiences and creative, remove waste and move budget to what works.
- 05ReportYour monthly statement shows spend, results and the changes we are making next.
HOW WE MEASURE
How we measure it
Programmatic is measured against the job it is doing. Awareness campaigns are judged on reach and attention quality; performance campaigns on conversions and cost. We agree which before launch.
- Reach and frequency within the target audience
- Viewability and invalid traffic rates
- Cost per conversion or per completed view
- Share of spend on approved, quality placements
Is this right for you?
- You want to build awareness beyond search and social
- You have audiences, such as customers or site visitors, that you want to reach across the web
- You care where your ads appear and want placement-level transparency
- Your budget is large enough to test several formats properly
An indication, not a quote.
Questions we are asked
What is programmatic advertising?
Programmatic advertising is the automated buying of ad space across websites, apps, streaming TV and audio. Advertisers use a demand-side platform to bid for individual impressions in real time, based on who is likely to see the ad and where. It allows precise targeting and control at scale, but needs careful set-up to avoid poor-quality inventory.
How do you keep our ads off unsuitable websites?
We combine several layers: inclusion lists of approved publishers, exclusion lists, content category filters, independent verification tools and regular manual reviews of placement reports. Private marketplace deals with selected publishers add further control. No system is perfect, so a specialist reviews where your ads actually ran and removes anything unsuitable.
How is programmatic different from Google Display?
Google’s display network is one source of inventory, bought inside Google’s own tools. Programmatic buying through an independent demand-side platform reaches many exchanges and publishers, including connected TV and audio, with more control over data, deals and verification. For some businesses Google Display is enough; larger or brand-led campaigns often benefit from programmatic.