Banner specifications
Tools · Banner specifications
Display banner specifications.
Standard formats and file limits for display campaigns, with blank templates at the exact pixel size.
| Format | Size (px) | Max file size | Accepted files | Template |
|---|---|---|---|---|
| Medium Rectangle | 300 × 250 | 150 KB | JPG, PNG, GIF, HTML5 | |
| Half Page | 300 × 600 | 150 KB | JPG, PNG, GIF, HTML5 | |
| Leaderboard | 728 × 90 | 150 KB | JPG, PNG, GIF, HTML5 | |
| Billboard | 970 × 250 | 150 KB | JPG, PNG, GIF, HTML5 | |
| Mobile Banner | 320 × 50 | 150 KB | JPG, PNG, GIF, HTML5 | |
| Large Mobile Banner | 320 × 100 | 150 KB | JPG, PNG, GIF, HTML5 |
Delivery guidelines
- Maximum file size 150 KB per banner unless agreed otherwise
- Exact pixel dimensions; do not resize
- Text must remain legible at actual size
- Include a visible border on white-background creatives
- HTML5 banners: a single ZIP with clickTag support