ADVERTISING
Paid advertising with clear limits and honest reporting
We plan, buy and optimise advertising across search, shopping, social, programmatic and native, including the categories other agencies avoid.
Every pound accounted for
Advertising budgets are easy to spend and hard to explain. Platforms reward volume, automated settings drift, and monthly reports fill up with impressions and clicks that say little about profit.
We work the other way round. Before launch, a written mandate sets your objectives, the budget limits we may not exceed and what we will measure. Each month you receive a statement in plain English: what we spent, what it returned and what we will change next. Your named director answers your questions within one working day.
Our founder, Otis Ottmann-Polignac, has 17 years’ experience as a Google Partner, and Polignac is a Google Partner and a Meta Business Partner. We also handle regulated and sensitive work, including CBD, alcohol and political advertising, where knowing the rules matters as much as knowing the platforms.
Our advertising services
AI AT WORK
Where AI does the work
AI DOES
- Reviews yesterday’s search terms, placements and audiences each morning and flags the wasteful ones
- Watches spend against the agreed limits and alerts your specialist before a budget is exceeded
- Produces creative and copy variations for testing from your approved brand material
YOUR SPECIALIST DECIDES
- Your specialist decides what to exclude, pause, scale or test, and records why
- Your director agrees the mandate and budget limits with you and signs off major changes
- Every ad is reviewed by a person against brand, platform and regulatory rules before it runs
Questions we are asked
Which advertising channel should we start with?
It depends on how your customers buy. If people search for what you sell, Google Ads search is usually the first step. Retailers with a product catalogue often start with Google Shopping. If your product needs to be seen before people know to look for it, Meta or programmatic may come first. We recommend a starting mix in the first call.
Who owns the advertising accounts?
You do. We set up or work inside accounts registered to your business, and you keep full access to the accounts, the data and the creative at all times. If you ever stop working with us, everything stays with you. This is written into the mandate before any campaign starts.
Can you advertise products in regulated categories?
Yes, within the rules. We run campaigns for CBD and alcohol brands and for political campaigners, working to the CAP Code, platform policies and, for political material, the Elections Act 2022 digital imprints regime. Platform policies change, so we check the current position before every campaign and tell you plainly if something cannot be advertised.