# Polignac > Polignac is an AI-first marketing agency in London (the trading name of Programmatic Advertising Ltd, company no. 11511858, VAT GB 315 1326 43, founded 2018). It works for UK companies across six practices: AI (training teams, process optimisation, strategy, chatbots), marketing (lead generation, performance tracking, consultancy), advertising (Google Ads, Google Shopping, Meta, programmatic, native, restricted categories, political), brand (creation, rebranding, design), web (websites, e-commerce, SEO, AI-ready websites, custom CRM, fixing existing sites instead of rebuilding them) and reputation (personal and corporate, content and backlink removal). Marketing, advertising, brand and websites for UK companies, run with AI and answerable to a named director. We also train your team to work with AI. Key facts: - Google Partner and Meta Business Partner. The founder has 17 years' experience as a Google Partner. - AI does the heavy lifting; a named person is accountable for every account and deliverable. - Registered office: 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom. - Contact: https://polignac.co.uk/contact/ ## AI - [AI](https://polignac.co.uk/ai/): Practical AI for UK businesses: team training, process optimisation, AI strategy and chatbots. Every AI output reviewed by a person. One named director. - [AI training](https://polignac.co.uk/ai/ai-training/): Role-based AI training for marketing, sales, operations and leadership teams. Built on your real tasks, with 30–60 days of follow-up support. - [AI process optimisation](https://polignac.co.uk/ai/ai-process-optimisation/): We map one repetitive process, redesign it so AI handles the routine steps, and keep a named person in charge of every decision. Measured result. - [AI strategy](https://polignac.co.uk/ai/ai-strategy/): A prioritised, costed AI plan for your business: where AI fits, what it needs, what to avoid and who owns it. Written for directors, in plain English. - [AI chatbots](https://polignac.co.uk/ai/ai-chatbots/): AI chatbots that answer from your own approved content, know their limits and hand over to a person. For websites, customer service and internal teams. ## Marketing - [Marketing](https://polignac.co.uk/marketing/): Lead generation, performance tracking and 360° marketing consultancy for UK businesses. One named director and a plain-English monthly statement. - [Lead generation](https://polignac.co.uk/marketing/lead-generation/): Lead generation that brings in qualified enquiries your sales team wants to call. Campaigns, landing pages, lead scoring and follow-up, reviewed by people. - [Performance tracking](https://polignac.co.uk/marketing/performance-tracking/): Conversion tracking, GA4, consent and offline sales data set up properly, so you know what each campaign returns. Audited, documented and checked daily. - [Marketing consultancy](https://polignac.co.uk/marketing/marketing-consultancy/): 360° marketing consultancy: one director setting priorities, budget split and briefs across all your channels, in-house and external. ## Advertising - [Advertising](https://polignac.co.uk/advertising/): Paid advertising across Google, Meta, programmatic and native, including CBD, alcohol and political work. Written mandate, named director. - [Programmatic advertising](https://polignac.co.uk/advertising/programmatic/): Programmatic display, video, audio and connected TV, bought through DSPs with brand safety, frequency caps and transparent supply paths. Named director. - [Google Ads](https://polignac.co.uk/advertising/google-ads/): Google Ads management for UK businesses: Search, Performance Max, YouTube and Demand Gen, run to agreed cost limits by a Google Partner agency. - [Google Shopping](https://polignac.co.uk/advertising/google-shopping/): Google Shopping for online retailers: product feed optimisation, Merchant Center health, and Shopping and Performance Max campaigns run to your margins. - [Meta Ads](https://polignac.co.uk/advertising/meta-ads/): Facebook and Instagram ads from a Meta Business Partner: structured creative testing, clean Pixel and Conversions API tracking, agreed budget limits. - [Native advertising](https://polignac.co.uk/advertising/native-advertising/): Sponsored articles and recommendation placements in editorial environments, clearly labelled under the CAP Code and measured on outcomes. - [Restricted categories](https://polignac.co.uk/advertising/restricted-categories/): CBD and alcohol advertising within the CAP Code and each platform's current policy. Age targeting, claim checks and a policy review before every campaign. - [Political advertising](https://polignac.co.uk/advertising/political-advertising/): Digital advertising for parties, candidates and campaigners: Elections Act 2022 digital imprints, platform verification and clear spending records. ## Brand - [Brand](https://polignac.co.uk/brand/): Brand creation, rebranding, logo design and brand guardianship from a London agency. AI speeds up research and drafts; a designer decides. - [Brand creation](https://polignac.co.uk/brand/brand-creation/): A new brand built from positioning to identity: name checks, strategy, logo, tone of voice and first applications. One named director throughout. - [Rebranding](https://polignac.co.uk/brand/rebranding/): Rebranding that reaches every touchpoint: website, signage, documents, social, ads and email. We audit, redesign where needed and roll it out properly. - [Logo design](https://polignac.co.uk/brand/logo-design/): Logo and graphic design that works at every size and in one colour, with proper files for screen and print. AI widens the options; a designer finishes. - [Brand guardianship](https://polignac.co.uk/brand/brand-guardianship/): Keep your brand consistent after launch: guidelines people follow, ready templates and regular checks across website, social, ads and documents. ## Web - [Web](https://polignac.co.uk/web/): Websites, online shops, SEO, AI-ready sites, custom CRMs and website repairs. AI does the analysis; a named director stays accountable. - [Websites](https://polignac.co.uk/web/websites/): Business websites planned around the enquiries you want: clear structure, fast pages, forms that reach the right person and a site your team can update. - [E-commerce](https://polignac.co.uk/web/ecommerce/): Online shops built to sell: product pages, checkout, payments, shipping, stock and Google Shopping feeds. Shopify, WooCommerce or custom builds. - [SEO](https://polignac.co.uk/web/seo/): SEO built on technical fixes, useful content and local search. AI audits thousands of pages; your specialist decides priorities. Plain-English reports. - [AI-ready websites](https://polignac.co.uk/web/ai-ready-websites/): Make your website readable for ChatGPT, Gemini and Copilot: structured data, clear answers, llms.txt and GEO, so AI assistants describe you accurately. - [Custom CRM](https://polignac.co.uk/web/custom-crm/): A CRM built around how you actually sell, with AI lead scoring, enquiry summaries and follow-up reminders. Your team decides; the system does the admin. - [Fix your website](https://polignac.co.uk/web/fix-your-website/): Your website doesn't need replacing. It needs fixing. Speed, SEO, forms, checkout, design, accessibility and security on WordPress, Shopify, Wix and more. ## Reputation - [Reputation](https://polignac.co.uk/reputation/): Confidential online reputation management for individuals and companies: monitoring, content removal routes, toxic backlinks and positive content. - [Personal reputation](https://polignac.co.uk/reputation/personal-reputation/): Confidential personal reputation management for directors, professionals and public figures: monitoring, profiles, positive content and removal routes. - [Corporate reputation](https://polignac.co.uk/reputation/corporate-reputation/): Corporate reputation management: search results, reviews, AI assistant answers and an issue response plan. Confidential, with one named director. - [Content removal](https://polignac.co.uk/reputation/content-removal/): Negative content assessed and realistic routes pursued: platform reports, search engine delisting, publisher requests and specialist solicitors. - [Backlink removal](https://polignac.co.uk/reputation/backlink-removal/): Toxic and spammy backlinks identified, removal requested from site owners and a disavow file prepared where justified. Honest about what disavow can do. ## Company - [Small-business websites](https://polignac.co.uk/small-business-websites/): Fixed-price websites for tradespeople and small firms: one page from £299, up to 10 pages from £399, up to 20 pages from £499. Prices exclude VAT. - [Tools](https://polignac.co.uk/tools/): Free marketing tools from Polignac: a UTM link builder for Google Analytics 4 and a reference of display banner sizes and specifications. - [Legal notice](https://polignac.co.uk/legal-notice/): Legal notice for Polignac, the trading name of Programmatic Advertising Ltd: company number, registered office in Covent Garden, London, and VAT details. - [Privacy policy](https://polignac.co.uk/privacy-policy/): How Polignac (Programmatic Advertising Ltd) collects, uses and protects personal data under UK GDPR, and how to exercise your rights. - [Cookie policy](https://polignac.co.uk/cookie-policy/): Which cookies polignac.co.uk uses, why, and how to change your choice at any time. Non-essential cookies are only set with your consent. - [Accessibility statement](https://polignac.co.uk/accessibility/): How Polignac makes polignac.co.uk accessible: the standards we follow, the known limitations and how to tell us about any barrier you meet on the site. - [Complaints](https://polignac.co.uk/complaints/): How to raise a complaint with Polignac and how we handle it, from your first message to resolution, for any issue with our services or our team. - [About](https://polignac.co.uk/about/): Polignac is an independent, founder-led agency in Covent Garden, founded in 2018. AI does the heavy lifting. Our people stay accountable. - [How we work](https://polignac.co.uk/how-we-work/): A named director, a written mandate, a plain-English monthly statement and a reply within one working day. How Polignac contracts, invoices and uses AI. - [Credentials](https://polignac.co.uk/work/): Polignac does not publish client work openly. Request our credentials pack: case studies by sector, team, methods and references on request. - [Insights](https://polignac.co.uk/insights/): Practical articles from Polignac on AI, advertising, search, websites and reputation, written for the people who run businesses and sign off budgets. - [Digital check-up](https://polignac.co.uk/digital-check-up/): An initial review of your website and marketing: mobile speed, Google visibility, AI readability, tracking, ad accounts and reputation. Written priorities. - [Contact](https://polignac.co.uk/contact/): Tell us where you are. Your enquiry goes straight to the managing director, who replies within one working day. 71–75 Shelton Street, London WC2H 9JQ. ## Insights - [The questions businesses avoid — while the world changes faster than they do](https://polignac.co.uk/the-questions-businesses-avoid/) ## Optional - [Full text of every page](https://polignac.co.uk/llms-full.txt): the same site as plain text in one file. - [XML sitemap](https://polignac.co.uk/wp-sitemap.xml)